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One of the best businesses to be in these days is the mobile app business. That's why you need to come up with a good app idea to be successful. Once you have your app idea, it's time to put in the research to validate it. This is where App Dev Business LLC come in to help you with a complete market research for your mobile app idea. So, to build a solid foundation for your App business, you must first identify your potential customers and tailor your marketing pitch accordingly. Remember today app competition is tough and is a real challenge. That is why having a well-defined target market is crucial than ever. Targeting everyone is not a good idea as it is going to cost you a lot. Small app businesses can effectively compete with large companies by targeting a specific target or niche market.